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Web Design Trends

Technology is constantly evolving to reflect changing tastes for internet users and designers of web pages. As such, the trends in the way that websites appear to users is also rapidly changing. For web designers, it is important that they keep up to date with this change in technology and the contemporary trends that relate to their field of work. One way of keeping up to date, is by constantly scouting the sites that are already out there, and comparing them with older sites. Alternatively, you might prefer to visit one source that gives you all of the information that you need. Here are the current trends in the web design industry, broken down by topic.

User Interface (UI) patterns

Due to the ease of using a free software creation tool, that does most of the hard work for you – many UI patterns have become similar. But there is another reason why UI patterns are repeated so frequently. As we access websites on such a range of devices, designers have had to change to ‘responsive design’ and use standard patterns to do this. The types of features we see with common UI patterns include account registration screens, card layouts and what have been labelled ‘hero images’ – those banners that appear right in front of you when you enter a screen.


No website is complete without some interesting, attractive animations. When you look into their detail, you will find that there are a large range of animation types, which include large-scale, loading, small-scale, scrolling, galleries and slideshows, hover and navigation animations.

‘Material design’ websites

The material design is one which brings the page to life! When you look at a webpage, which has been stylishly designed, and looks extremely realistic – you are looking at a page with a material design. Some of the common features that you will spot on material designs include shadows. Tools, resources and theory have all been merged into effective material designs, which enable viewers to immerse themselves into a fully interactive digital experience! For outstanding examples of a material design websites, check out British Institute of Lasers, We Heart Nails!, Clean That Carpet, Mop It Like Its Hot! and Zarax

Responsive design

Designs that are able to respond to the device that they are being viewed upon are immensely popular at the moment because they accommodate the wide range of screen sizes that viewers have. Responsive design allows objects and images to automatically re-format on different devices, making the design type an extremely useful one. This is especially important for businesses that are always on the go. Click here to see a great example of a responsive site.

Flat design

A flat design, is one which is more traditional. However, because of how they appear when viewing a webpage, they remain popular and are likely to do so for the foreseeable future. Typical elements that make up a webpage with a flat design, include colours, simple typefaces, ghost buttons (the ones which change into something else, or disappear when you hover the cursor over them), and minimalistic design types.

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